The Journey is the destination” is Memo’s motto: the time of the journey is an integral part of the experience, it is essential for the encounter with beauty to occur. Creating a perfume is part of the same movement; it is also a matter of patience and high standards in order to achieve the desired olfactory landscape. It is faithful to this vision of beauty that Memo redraws the map of a sensitive world rich in emotions, by creating a unique olfactory world map. The Parisian fragrance house launched in 2007 by Clara Molloy and her husband John see fragrance as a journey, forging its identity around magical destinations and potent raw materials. This desire for travels to far-off places and encounters is the very reflection of the founding couples she the Parisian-Catalan poet, he the sporty Irish globetrotter.